Your business problems solved with creative intelligence.
To get the best solutions in weeks, not months, just say
“Hey, Kaizen”.
Our partners
It starts with research…
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We work with you to identify key stakeholders and craft questions that provide key context and insight. Insight guides our quantitative research.
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This is where the rubber hits the road. Where hypotheses and insights are tested at-scale to learn even more.
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This is where we test to find the best. Where we gauge performance in the real world - executions are measured side by side.
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We distill everything down to prove or re-define the real issues at hand. Then we formulate a plan to address those challenges.
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Unlike others who hand you a recommendation and walk away, we work with you to apply that plan to see that your problem is solved.
Marketing Solutions: Case Studies
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Microsoft needed to know what should be “in the box” for their tiered partner network including solutions, benefits, training, and support. They also needed to discover the most compelling benefits, least utilized benefits and gain insights across what partners really wanted and needed. In short, they wanted to simplify their offering. Kaizen conducted relevant and timely research to help them accomplish just that, resulting in streamlined benefits packages and optimized pricing structures to reflect the enormous value of their partner solutions.
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Vegan dog food company Wild Earth’s sales had plateaued. They needed to find out why and more importantly how to fix it. They said, hey Kaizen, and our research revealed the first issue. They were targeting an audience that wasn’t going to lead to increased sales growth. Via our qualitative and quantitative research, we were able to determine who the primary target audience was. We were also able to enable them to craft marketing messaging that not only targeted that new, larger pool of potential customers but also in a way that didn’t alienate their current consumer base.
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In a world awash in apps, secondary ticket marketplace Gametime knew they needed to build a brand that people would not only connect to but that would be trusted to get the best price on tickets in the secondary market, every time. We started with qualitative research with key stakeholders to find out what those individuals thought about the brand. Using that we presented hypotheses to customers and potential customers to discover what they needed the brand to be. Armed with both sets of data, we were able to knit together a comprehensive brand position along with materials that made sharing that with employees easy and understandable.
Award Winning Video Productions
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Before now, no one liked required training videos. They were usually poorly produced, metaphorically duct taped together, and hard to endure. Microsoft wanted to change that and said “Hey Kaizen.” Using qualitative research to define what the problems were and qualitative research to determine the path forward. Kaizen was able to create narrative driven story lines that engaged one set of employees as well as hosted “behind-the-scenes” segments that engaged the rest. The results?
As the Wall Street Journal reporterd, Microsoft employees are hooked on the company's training videos. -
Meta’s Annual Required Training needed a little help so they said “Hey Kaizen!” Applying the same learning from Microsoft, Kaizen created character-driven storylines and produced training videos that would be equally at home on Netflix. Once again, employees were so drawn to the videos that they posed for pictures and asked for autographs with the actors. Unheard of with regard to required training videos.
Read more in the Wall Street Journal article, "How Meta uses Netflix style videos to get engineers thinking about compliance."
Who we are
Kaizen Creative Partners has over 50 years of combined experience in building businesses, brands, and videos for companies such as Netflix, Meta, Microsoft, Intel, and more.
Say hey!
Whether it’s innovative video writing and production, go-to-market strategies, consumer research, brand positioning, or something else, we’ve got this.
