Telling stories that connect
with award-winning videos.

Make it stand out.

Compliance and completion of annual required training videos are important, now more than ever before. The problem is that most training videos are old, poorly written, poorly produced, and feature some rather lackluster performances. Which makes mandatory watching feel more like a sentence.

At Kaizen, we flip the script by doing research to find out what would actually move the needle. We then help write, fully produce, edit, and deliver a series of training videos that not only don’t suck, but ones that get employees excited and talking about them. Seriously.

Case Study: Meta

Problem:

The need to focus on annual required training has only increased at Meta due to governmental oversight both in the United States and Europe. Against that backdrop, the company needed to figure out how to fully engage more employees to not only complete the training but absorb the lessons

Solution:

  1. Ideation/Writing - Armed with the knowledge, insight, and understanding of how employees get drawn in, Hey Kaizen worked with Meta to create a script complete with character arcs, redemptions, and lessons learned. 

  2. Filming - Utilizing Meta offices in Seattle and Menlo Park, Hey Kaizen was able to spin up a full film crew to efficiently film the full series in five days

  3. Editing - Once filming was complete, we edited, added music, sound, and color corrected and worked their CMS learning partner to deliver not only exceptional narrative videos but custom still as well.

Results:

Season two, produced by Kaizen saw Meta’s viewership go from 40% to 90%. Not only was it a fantastic achievement on its own, but once again employees were hooked. Asking for autographs and photos with the actors on campus. Not only did the world took notice again, it also won Platinum Hermes Creative Award.

PLATINUM AWARD

3 PLATINUM AWARDS

Say hey!

Whether it’s innovative video writing and production, go-to-market strategies, consumer research, brand positioning, or something else, we’ve got this.

Case Study: Microsoft

Problem:

The viewership numbers around Microsoft’s annual required training videos was not great. Only around 40% completed. In an era of oversight and scrutiny by governmental agencies, this could not continue.

Solution:

  1. Qual - We kicked things off with a series of conversations via qualitative research. Working with Microsoft, we developed a discussion guide designed to help reveal what it was that employees liked, disliked, and more importantly, what they needed required training videos to be in order to pull them in.

  2. Quant - Using  the information revealed in the qualitative research, we then created and fielded a quantitative survey. This allowed us to confirm hypotheses formed by our conversations.

  3. Ideation/Writing - Armed with the knowledge, insight, and understanding, Kaizen worked with Microsoft to re-format the learning process. By breaking down the learning into engaging story-driven narratives with character development and story arcs, we were able to create a Netflix style series of videos. But, we also knew from our research that there was a significant portion of Microsoft employees who wouldn’t even watch the narratives. For them we created “just the facts” breakdowns of each episode with subject matter experts from Microsoft.

  4. Filming - Microsoft is an international company. Unfortunately, due to the Covid 19 pandemic, filming in-person wasn’t an option. So Kaizen worked and directed remote production crews in, South Africa and and China.

  5. Editing - Our involvement didn’t end there. We edited, added music, sound, and color correction to deliver the highest quality videos.

Result:

Microsoft could not have been happier with the results. Viewership not only went from 40% to 90% but employees were hooked. Asking for autographs and photos with the actors on campus. Don’t take our word for it, read about it for yourself.